It is employees’ responsibility to take care of themselves. The responsibility of managers and HR professionals is to think about the work environment – the company culture and the organization of work, and what the environment needs to be like in order to make it possible for the employees to take care of themselves.
…is reputation management. Sustainable corporate development only makes sense when company’s social engagements are reasoning its own conviction. Companies are often motivated by outside-based reasoning: popular media themes, pressure from certain groups or new regulations. Such an approach leads to blurring of lines between the company’s development and its responsibilities in terms of sustainability. In addition, companies notice that not all initiatives have real contribution to the strengthening of their business. Why is that so? The sort of activities only make sense when they are in line with the company’s principles. No universally-relevant aspects exist that require immediate, at-all-costs company action to be undertaken as solutions.